Infiniti, not the brand you think about when you hear the word motorsport

"El Relámpago(LZone) - Humanity First!" (lightningzone) 02/14/2014 at 17:19 • Filed to: None

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Apart from being Red Bull's title sponsor, and from small time track and rally racing, it has almost no racing experience.

Of course, contrasting with Nissan's huge racing history.

If they want to be taken seriously, they will need to join some form of big league motorsports.

But because Nissan will probably use the Nissan brand for a possible LMP1 campaign, there won't be a lot of money left for Infiniti Racing. I'm seeing them entering the next Q60 in DTM or American DTM(even if the GT-R is used in the SuperGT), or even using the future Q30 to race in the WTCC.

What do you say, Oppo?

PS9 > El Relámpago(LZone) - Humanity First! 02/14/2014 at 17:31

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"Racing heritage" is a dumb reason to exclude a brand, especially if their products are competitive against others in the market. F1 and rally cars are are neat, but they're also full of bespoke super-pricey components that have precious little to do with the product I'm actually able to get.

It's nice that the brand have something to do with racing. It's nice to say 'My car brand won X championships in Y racing bracket across Z years'. It's nice to pretend you know the engineers who make the racing and street driven products get together over beers at the local pub and swap ideas. But get real. We don't actually know if that happens. Many cool bespoke racing goodies stay bespoke because you can't slap a 100k/10y warranty on them. It's great if the time energy and funding exist for a brand to be involved in motorsports, but if it doesn't, it won't prevent them from making competitive products I can actually buy.

CPT Speedbump > El Relámpago(LZone) - Humanity First! 02/14/2014 at 17:33

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They also drift one on the European Falken team.

El Relámpago(LZone) - Humanity First! > PS9 02/14/2014 at 17:35

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Yeah, I know that, but many buyers of premium brands, are badge snobs, and a valuable badge, is built, among others, with motorsports victories.